Uber Eats - "Eat First"

Scholz & Friends Berlin GmbH

Scholz & Friends Berlin GmbH Berlin, Germania

Premi

662

Marca: Uber Eats
Paese: Germania

Cliente: Uber Eats

Titolo	Eat First
Brief	The task:When Uber Eats entered the packed German market in 2022, smartphones were already full of colorful delivery apps.To still find a way into the hearts and stomachs of Germans, a deeper connection to the local eater needed to be established.The idea:No matter what life throws at you, you can always eat – Erstmal Essen (gotta eat first). A simple German saying became a cross-category message that celebrated food as a solution in all situations.Realization:Underground rapper
Agenzia	Scholz & Friends Berlin GmbH
Campagna	Erstmal Essen (Eat First)
Cliente	Uber Eats
Marca	Uber Eats
Data di Prima Diffusione/Publicazione	2023 / 4
Settore	Siti Internet
Trama	The task: When Uber Eats entered the packed German market in 2022, smartphones were already full of colorful delivery apps. To still find a way into the hearts and stomachs of Germans, a deeper connection to the local eater needed to be established. The idea: No matter what life throws at you, you can always eat – Erstmal Essen (gotta eat first). A simple German saying became a cross-category message that celebrated food as a solution in all situations. Realization: Underground rapper "Dilla" delivered the core piece: a hymn to the universal power of food - "Erstmal Essen". With a music video, the song spread online and had the playlists of the target groups running hot.
Tipo di Media	Music Video
Lunghezza	125 seconds
Chief Creative Officer	Matthias Spaetgens
Executive Creative Director	Robert Krause
Client Services Director	Samy Kouatli
Creative Director	Robert Krause
Creative Director	Jörg Waschescio
Creative Director	Nicole Thalheim
Art Director	Vinícius Valadão
Copywriting	Ilkan Atesöz
Copywriting	Alannah Stritch
Copywriting	Domenico Klar
Copywriting	Philipp Wöhler
Strategist	Tatjana Lienz
Strategist	Julia Deutschen
Art Buyer	Kerstin Mende
Producer	Nele Siegl
Producer	Alina Resniczek
Producer	Agostino de Martino
Account Management	Jasmin Haesen
Account Management	Daniel Albrecht
Account Management	Marino Plath
Account Management	Pauline Bostel
Credits Client (Uber Eats)
Western Europe)	Juliet Touyarot (Marketing Director
Marketing)	Jerome Austria (Senior Director, International Creative
Visual Director	Daniel Klessig
Music Consulting & Supervision	Julian Krohn (Director Music & Audio), Yannick Sahlmen
Photographer	Marcus Nilsson
Credits Producer & Publisher
Publisher	Universal Music Publishing
Music Producer	Palazzo
Songwriter	Amadea Ackermann (Dilla), Sam Park
Music Composition	Pascal Punz (Palazzo), Amadea Ackermann (Dilla), Sam Park
Music Coordination	Jannis Block, Moritz Bommert, Niko Floss
Management	IRRSINN Management GmbH
Production Company	Tony Petersen Film GmbH
Director	Chris Balmond