| Titolo | Lean |
| Agenzia | TBWA\Manchester |
| Campagna | Lean |
| Cliente | Crown Paints |
| Marca | Crown Breatheasy Paints |
| Posted | Agosto 2002 |
| Prodotto | Paint |
| Settore | Pitture, pennelli, prodotti per la cura del legno, adesivi |
| Slogan | Don't Just Paint It Crown It |
| Risultato | This paper demonstrates how Crown Paints defied advertising convention and used a creative idea based on a potential product negative. Despite an ongoing fight with Dulux, the campaign delivered significant sales growth of £28.2m way in excess of the £7.2m investment. Above all though, this case shows that advertisers no longer need to compromise. They dont need to choose between rational or emotional objectives to be successful. This paper uncovers a third option. Its called a Lean towards the unconventional |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Regno Unito |
| Creative Director | Danny Brooke Taylor |
| Creative Team | Danny Brooke Taylor |
| Creative Team | Gary Hulme |
| Casa di Produzione | Pettersson & Åkerlund |
| Director | Johan Renck |
| Account Director | Graham Drury |
| Advertising Manager | Joe Devitt |