Milk - "Gargle"

Lowe New York, Stati Uniti

11223

Titolo	Gargle
Agenzia	Lowe
Campagna	Got Chocolate Milk?
Cliente	America's Dairy Farmers
Marca	Milk
Posted	Settembre 2001
Prodotto	Chocolate Milk
Settore	Latte e derivati del latte
Slogan	Got chocolate milk?
Problema	Last year, chocolate milk was identified as a petintial way to reduce the tremendous number of consumers who fall-out of the milk franchise during the teen years. However, chocolate milk had its own set of marketing challenges. Among teens, it was not as top-of-mind versus other beverages and was percieved as a "kiddie" drink. It also struggled with limited single serve distribution in stores teens frequent and a small communications budget in comparison to the competion. the communication effort created was able to effectively change perceptions among teens and increase sales of chocolate by over 6.5 million gallons.
Tipo di Media	Televisione
Lunghezza	30 seconds
Market	Stati Uniti
Editing Company	MacKenzie Cutler
Music	Duotone Audio Group
Executive Creative Director	Tony Granger
Art Director	Alex Lea
Copywriter	Kevin Brady
Copywriter	Richard Wallace
Agency Producer	Kelly Fagan
Director	Rocky Morton
Casa di Produzione	Morton Jankel Zander (MJZ)
Casa di Produzione	MJZ
Group Creative Director	David "Nobby" Nobay
Producer	Deborah Kent
Direttore della fotografia	Harris Sevides
Editor	David Koze
Sound Design Company	Tim Barnes
Sound Design Company	Quake Basket