| Titolo | You sort, we recycle |
| Brief | For the first time in their history, 12 major everyday brands have made an alliance and agreed to swap their iconic packaging in order to present a unified front on the importance of recycling: one plastic bottle, when sorted into the right bin, can become a resource. The process took a year. We took on two unprecedented challenges:1) To unite 12 major brands around one joint creation to speak with a single voice about the importance of recycling plastic bottles, outside any commercial or competitive thinking, and2) To swap their labels and change their iconic packaging.We decided to use the shock effect by playing with the main codes of the consumer sector. This exceptional capsule collection evokes visual surprise, catching the attention of citizen-consumers and inspiring them to improve their behavior. |
| Agenzia | 84.Paris |
| Campagna | You sort, we recycle |
| Cliente | Citeo |
| Marca | The sorting of bottles |
| Posted | Gennaio 2019 |
| Settore | Enti/Istituzioni/Organizzazioni no-profit |
| Trama | Citeo is an organization created by companies from the consumer goods market to develop packaging recycling in France.Even though environmental awareness and eco-mobilization in France are growing, only one in two plastic bottles is sorted into the right recycling bin. In the two largest French cities, Paris and Marseille, the figure drops to only one in ten. However, all French people know that plastic bottles are perfectly recyclable.These poor performances raise two concerns: environmental (the conservation of natural resources) and economic (to enable companies to use more recycled materials in packaging production). |
| Tipo di Media | Stampa e stampati |
| Creative Director | Hervé Bienaimé |
| Creative Director | Olivier Bienaimé |
| Copywriter | marie clément |
| Art Director | Camille Talmont |
| Photographer | Roberto Badin |
| Casa di Produzione | Asile Paris |
| Agency Producer | Pierre Otmanine |
| Agency Producer | Michael Ligier |
| General Manager | Arnaud Depaul |
| Head of Strategy | Nicolas Camillini |
| Planner Strategic | Lucie Dominique |
| Account Director | Mounir Bekkouche |
| Account Manager | Emmanuel Minelle |
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- AGENZIA:
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McDelivery 6
- MARCA:
- McDonald's
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McDelivery 4
- MARCA:
- McDonald's
- AGENZIA:
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McDelivery 3
- MARCA:
- McDonald's
- AGENZIA:
- TBWA\PARIS
McDelivery 2
- MARCA:
- McDonald's
- AGENZIA:
- TBWA\PARIS
McDelivery 1
- MARCA:
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- AGENZIA:
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Beauty Fix
- MARCA:
- Harvey Nichols
- AGENZIA:
- adam&eveDDB
Necklace and belt
- MARCA:
- Harvey Nichols
- AGENZIA:
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Moncler Shell Jacket
- MARCA:
- Harvey Nichols
- AGENZIA:
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