AXA - "Sustainability"

Publicis Conseil

Publicis Conseil Paris, Francia

372

Questo spot fa parte della collezione ACT Responsible

Marca: AXA
Paese: Francia

Cliente: AXA

Titolo	Sustainability
Agenzia	Publicis Conseil
Campagna	Even goodwill needs a little help
Cliente	AXA
Marca	AXA
Data di Prima Diffusione/Publicazione	2024 / 2
Settore	Finanza/Assicurazioni
Trama	AXA launches its new multi-country campaign on sustainability, developed by Publicis Conseil. When it comes to fighting against climate change, we all show goodwill, each in our own way, each by our own means. But even if goodwill is important, it still needs a helping hand. And that’s what AXA showcases in its campaign, that ‘even goodwill needs a little help’. Whether supporting individual efforts, building sustainable journeys, or taking action as a global player, AXA has an important role to play. Firstly, a film, that follows the journey of a young girl as she chases, and tries to catch, a rogue plastic bag, installing AXA’s mindset on sustainability. The film is backed by product assets promoting AXA’s different offers such as Motor, Life & Savings, Biodiversity, Home, and SME. The campaign is directed by Matt Smukler, in collaboration with Soup Film Productions. The music ‘Soft and Tender’ is by acclaimed French singer, November Ultra.
Tipo di Media	Televisione
Lunghezza	86 seconds
Chief Creative Officer	Marco Venturelli
Chief Executive Officer (CEO)	Marco Venturelli
Executive Creative Director	Steve O’Leary
Art Director	Cedric Moutaud
Art Director	Emmanuelle Bougueret
Copywriter	Jean-Christophe ROYER
Copywriter	Montassar Chlaika
Strategic Planner	Marion le Forsonney
Casa di Produzione	Prodigious Paris
Producer	Armelle Sudron
Casa di Produzione	Soup Films
Director	Matt Smukler
Direttore della fotografia	Albrecht Silberberger
Executive Producer	Ada Zuiderhoek
Executive Producer	Jana Salome Melzer
Editor	Yannick Giffard
Editor	Fred Baudet
Post Production	Prodigious Paris