Renault - "Paper"

Publicis Conseil

Publicis Conseil Paris, Francia

7849

Marca: Renault
Paese: Francia

Cliente: Renault

Titolo	Paper
Titolo (Lingua Originale)	Rédaction
Agenzia	Publicis Conseil
Campagna	The Paper
Cliente	Renault
Marca	Renault
Data di Prima Diffusione/Publicazione	2011 / 3
Prodotto	Kangoo
Prodotto (Lingua Originale)	Kangoo
Settore	Midsize Cars
Slogan	And you, what are you up to next weekend?
Slogan (Lingua Originale)	Et vous, vous faites quoi le week-end prochain?
Trama	The new campaign describes the Kangoo as a vehicle suitable for families who are full of activities and are ready to go. Using the saying "And you, what are you up to next weekend ?". This campaign illustrates in a funny way the overactivity of the family through an impressive paper a child hands to his teacher.
Trama (Lingua Originale)	La nouvelle campagne positionne le modèle comme le véhicule adapté aux familles qui débordent d'activités, et qui sont prêtes à partir. Signée "Et vous, vous faites quoi le week-end prochain ?", cette campagne illustre de façon drôle et décalée cette suractivité familiale à travers une étonnante rédaction qu'un enfant remet à sa maîtresse.
Tipo di Media	Televisione
Market	Francia, Spagna
Colonna sonora	Surfin USA
Art Director	Mathieu Vinciguerra
Copywriter	Olivier Dermaux
Director	Laurent Tirard
TV Production	Pierre Marcus
TV Production	Nathalie LeVincent
Photographer	Hervé Plumet
Retouch	Eye Dream
Art Buyer	Jean‐Luc Chirio
Art Buyer	Gaël Cheval
Art Buyer	Soone Riboud
Chief Creative Officer	Olivier Altmann
Advertising Manager	Stephen Norman
Advertising Manager	Bruno Travade
Advertising Manager	Céline Halbard-Genet
Advertising Manager	Thierry Tillier
Account Manager	Edouard Pacreau
Account Manager	Aurore Duhamel
Account Manager	Grégoire Verdet
Account Manager	Adeline Blanc
Direttore della fotografia	Christophe Beaucarne
Agency Producer	Pierre Marcus
Agency Producer	Nathalie LeVincent
House of Production	Donna