Jamie Standen
Creative Director at Ogilvy & Mather, Paris
Paris, Francia
TitoloParis
Agenzia
Campagna Sounds
Cliente Thalys
Marca Thalys
Data di Prima Diffusione/Publicazione 2015
Settore Trasporto Aereo, Ferroviario, Automobilistico, Marittimo.
Trama May 2015 in France was a bonanza for holidays – 3 out of 4 weekends were holiday weekends! Thalys wanted to activate people to book tickets to visit cities on the Thalys train network.We captured the sound identities of Paris, Brussels and Amsterdam, and integrated them into three outdoor installations. Each city was represented by over 1000 sounds. Each sound had a unique headphone jack.The sounds included overheard conversations, street musicians, language lessons, market sellers, church bells, scam artists routines, and hundreds more.
Tipo di Media Esterna
Chief Creative Officer
Chief Creative Officer
Casa di Produzione
Creative Director
Creative Director
Copywriter
Art Director
Account Manager
Sound
Managing Director

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