| Titolo | Despair Whirlpool |
| Agenzia | Leo Burnett Shanghai Advertising Co. Ltd. |
| Campagna | Despair Whirlpool |
| Cliente | Guangzhou Yangai Special Children Parent Club |
| Marca | Guangzhou Yangai Special Children Parent Club |
| Posted | Luglio 2011 |
| Settore | Istituzioni/Associazioni |
| Filosofia | In China millions parents of autistic children suffer in silence. Ignorance and 5000 years of superstition lead many people to believe that the parents of autistic children are being punished for past wrongs. Ostracized by their communities, and ignored by social services they often have no one to turn to for help. The Yang Ai Foundation set out to raise awareness for their plight. |
| Risultato | The event was reported on by more than 60 national and local media outlets reaching an estimated audience of more than 20,000,000 people. |
| Tipo di Media | Packaging, Branding & Design |
| Executive Creative Director | Amanda Yang |
| Art Director | Amanda Yang |
| Copywriter | Amanda Yang |
| Executive Creative Director | Gordon Hughes |
| Art Director | Gordon Hughes |
| Creative Director | Forest Young |
| Art Director | Forest Young |
| Designer | Forest Young |
| Copywriter | Donna Dong |
| Art Director | Haibo Huang |
| Designer | Haibo Huang |
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