| Titolo | McCafé |
| Agenzia | Leo Burnett |
| Campagna | Painted beautiful imagery |
| Cliente | McDonald's |
| Marca | McCafe |
| Data di Prima Diffusione/Publicazione | 2016 / 9 |
| Settore | Ristoranti e Fast Food |
| Trama | McDonald’s uses Arabica beans sourced from Rainforest Alliance Certified farms in its McCafé coffee range. Hand artist Guido Daniele and photographer Jason Hindley evoke ethics and quality in a series of striking ads. |
| Filosofia | It aims to highlight that McDonald’s only uses the finest grade Arabica beans from South and Central American Rainforest Alliance Certified farms. They used renowned hand artist Guido Daniele to paint beautiful imagery on to hands holding the coffee on a simple black background. |
| Tipo di Media | Stampa e stampati |
| Creative Director | Matt Lee |
| Creative Director | Peter Heyes |
| Art Director | Steve Robertson |
| Copywriter | Blake Waters |
| Account Director | Sam Houlston |
| Agency Producer | Emily Green |
| Agency Producer | Sarah Iannou |
| Photographer | Jason Hindley |
More Work
SEE ALLMarmalade
- MARCA:
- Marmite
- AGENZIA:
- adam&eveDDB
Butter
- MARCA:
- Marmite
- AGENZIA:
- adam&eveDDB
Honey
- MARCA:
- Marmite
- AGENZIA:
- adam&eveDDB
Pause the Moment
- MARCA:
- William Peel
- AGENZIA:
- Saatchi & Saatchi France
On the Rocks
- MARCA:
- William Peel
- AGENZIA:
- Saatchi & Saatchi France
Old Fashioned
- MARCA:
- William Peel
- AGENZIA:
- Saatchi & Saatchi France
Mint Julep
- MARCA:
- William Peel
- AGENZIA:
- Saatchi & Saatchi France
Apéro
- MARCA:
- William Peel
- AGENZIA:
- Saatchi & Saatchi France
McCafé “Hands”
- MARCA:
- McCafe
- AGENZIA:
- Leo Burnett