Audi - "Audi e-tron - Charged by Nafi Thiam"

Prophets

Prophets Antwerpen, Belgio

2133

Marca: Audi
Paese: Belgio

Cliente: Audi

Titolo	Audi e-tron - Charged by Nafi Thiam
Agenzia	Prophets
Campagna	Audi e-tron - Charged by Nafi Thiam
Cliente	Audi
Marca	Audi
Data di Prima Diffusione/Publicazione	2018 / 10
Settore	Auto Nuove
Slogan	Audi e-tron - charged by Nafi Thiam
Trama	Audi proudly unveiled its first electric-only model in San Francisco on 18 September. The Audi e-tron, a premium SUV with a driving range of more than 400 km in the WLTP test cycle, is built at the Audi factory in Forest near Brussels. To give extra impetus to the Belgian launch, Prophets created a commercial for Audi with local athlete Nafi Thiam.
Filosofia	Charged by Belgians Audi called on Belgian know-how and its factory in Forest to create its first electric-only SUV. "The production line in Forest will make sure the Audi e-tron can drive to every corner of our planet, which is rather unique," Sam De Win, Creative Director at Prophets, says. "Audi Import Belgium wanted to announce this exclusive story to the rest of the world in an original way." Charged by Nafi That is how Nafi Thiam, who has been Audi ambassador for several years, came on the scene. The new Audi e-tron uses two powerful electric motors, but could Belgium’s athletic wonder charge the 95 kWh lithion-ion battery? Prophets and Audi decided to find out and put Nafi Thiam on a treadmill at the Audi factory in Forest. The athlete enthusiastically completed a training run there to charge the Audi e-tron’s battery.
Tipo di Media	Cinema
Lunghezza	39 seconds
Colonna sonora	Klankwerk
Creative Director	Sam De Win
Copywriter	wouter huyge
Art Director	usman abdul
director	Jef Boes
Account Director	Amaury Thomas
Account Manager	melanie chabrier
Marketing Director	Frédéric Hurchon
Marketing Manager	marie carranza
PR manager	Sofie Luyckx
Music	KLANKWERK