Gorilla Doctors - "Gorilla Health Plan"

George Patterson Y&R

George Patterson Y&R Brisbane, Australia

Premi

2174

Marca: Gorilla Doctors
Paese: Australia

Cliente: Gorilla Doctors

Titolo	Gorilla Health Plan
Agenzia	George Patterson Y&R
Campagna	Gorilla Health Plan
Cliente	Gorilla Doctors
Marca	Gorilla Doctors
Data di Prima Diffusione/Publicazione	2018
Settore	Enti/Istituzioni/Organizzazioni no-profit
Filosofia	Despite their brute strength, mountain gorillas can be killed by diseases as innocuous as the common cold. Their health needs taking care of with a bold, global solution. The Gorilla Health Plan is a partnership between the Gorilla Doctors and the world’s leading health insurers. It empowers you to take action by viewing the health of gorillas in the same way you view the health of your loved ones. The plan turns health insurance customers all over the world into Gorilla Doctor donors every time they pay their fees. Simply add an endangered gorilla to your family’s health insurance plan. Health insurers will promote the campaign using their own media channels, and when you add a gorilla to your health plan, you’ll receive regular health reports, further fostering a connection between protector and gorilla. The Gorilla Health Plan gives health insurance companies an easy means to be socially and environmentally responsible, and thus, to appear better in the eyes of current customers and potential customers. This makes our idea highly feasible. Once enough insurers get on board, other insurers will feel pressured to also offer Gorilla Insurance so as to not appear less green than their competitors. Once the dominoes fall, the media will pick up on the unique scheme, heightening awareness of the campaign and the Gorilla Doctors through earned publicity. By using health insurance companies, we’re elevating the health and wellbeing of mountain gorillas to the level of humans. Suddenly, people are encouraged to view the health of gorillas in the same way they view the health of their families. By using the customer bases and media channels of health insurance companies world-wide, we’re monumentally expanding our potential audience and donor base. The key to getting people to choose to insure a gorilla is to keep the price accessible, and simply integrating the option into their pre-existing health insurance. By keeping the donation amount low, $1 a month for example, we’re not scaring off donors. If 50,000 people insure gorillas, annual donations will be huge. The Gorilla Health Plan is a simple yet powerful campaign that makes the health of gorillas everyone’s responsibility. Would need to get Health Insurers to agree.
Tipo di Media	Televisione
Lunghezza	72 seconds
Executive Creative Director	Jake Barrow
Creative Director	Robyn Bergmann
Creative Director	James Wills
Creative	Jack Harrison
Creative	Janice Ko
Copywriter	Jack Harrison
Art Director	Janice Ko
Agency Producer	Annie Thiele
Editor	Alek Janev
Editor	Dane Scotcher
Editor	Ramon Watkins