Topsy Foundation - "Selinah"

Ogilvy South Africa

Ogilvy South Africa Bryanston, Sud Africa

12752

Titolo	Selinah
Agenzia	Ogilvy South Africa
Campagna	Selinah - Topsy Foundation
Cliente	Topsy Foundation
Marca	Topsy Foundation
Posted	Marzo 2010
Settore	Istituzioni/Associazioni
Slogan	Help us provide us the treatment that can give someone a second chance
Filosofia	The aim for Ogilvy Johannesburg was to capture something that really happened, unenhanced by any cinematic or post production manipulation. We found a real aids sufferer who was on deaths door and recorded her recovery day by day once she started the medication from Topsy. To achieve that we rigged the camera in the ceiling and filmed Selinah every day for 1 hour, editing her 90 day recovery into a 95 second spot.Selinah is alive and well today, unrecognisable from the woman we first met.
Tipo di Media	Televisione
Market	Sud Africa
Casa di Produzione	Egg Films
Director	Kim Geldenhuys
Creative Director	Fran Luckin
Creative Director	bridget johnson
Copywriter	Stephanie Van Niekerk
Art Director	Robyn Bergmann
Direttore della fotografia	Kim Geldenhuys
Agency Producer	Lisa Wides
Producer	Kerry Hosford
Producer	Rozanne Rocha-Gray
Sound	Leah Siegel
Sound	Human
Worldwide Chief Creative Officer	Tham Khai Meng