Tista Sen

Senior vice-president & national creative director at J. Walter Thompson India, Mumbai

Mumbai, India

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Sunsilk - "Movienight Friday"

Wunderman Thompson South Asia

Wunderman Thompson South Asia Mumbai, India

3850

Marca: Sunsilk
Paese: India

Cliente: Unilever

Titolo	Movienight Friday
Agenzia	Wunderman Thompson South Asia
Campagna	#lockdownhairstyles
Cliente	Unilever
Marca	Sunsilk
Data di Prima Diffusione/Publicazione	2020 / 4
Settore	Shampoo e balsamo
Filosofia	The Sunsilk girl is always on the go and making the most of the opportunities life has to offer. However, during the lockdown she feels restricted and has to make do with not going out, seeing her friends and generally living her life to the fullest. Hence the idea of DIY #lockdownhairstyles for every day of the week was born. Conceptualized, written, directed and edited by Wunderman Thompson, South Asia, a video series for each day of the week was created. Sunsilk wanted to encourage young girls to make an effort to look good for themselves for any and every reason every day, particularly during a lockdown. The DIY three step easy hairstyle videos enable girls to feel a world of a difference with something as simple as a hairdo and have fun while doing it. All episodes in this series were self-shot on a phone and through zoom.Through each episode and each new look, the emphasis was on ways to find the good even during this challenging time. Through Sunsilkgirlgiri #lockdownhairstyles, girls are being encouraged to participate and send in their innovative hairdos.
Tipo di Media	Interattivo
Lunghezza	20 seconds
Regional Creative Director	Tista Sen
AVP & Sr CD	Ashish Pathak
AVP & Sr CD	Chandni Kapur
Copywriter	Vrinda Varnekar
Creative Supervisor	Aindrila Chatterjee
SVP & Managing Partner	Kishore Tadepalli
VP & CSD	Roneeta Ghosh
Account Director	Megha Sharma
Account Executive	Brijraj Badoria
Advertising Manager	Harman Dhillon
Advertising Manager	Sushri Panda
Advertising Manager	Pratik Kapadia
Advertising Manager	Sandhya Poojary