Senior vice-president & national creative director
at
J. Walter Thompson India, Mumbai
Mumbai, India
| Titolo | Goodknight Jumbo Fast Card prevents mosquitoes from spoiling family fun |
| Agenzia | Wunderman Thompson South Asia |
| Campagna | Goodknight Jumbo Fast Card prevents mosquitoes from spoiling family fun |
| Cliente | Godrej Consumer Products Ltd |
| Marca | Goodknight Jumbo Fast Card |
| Data di Prima Diffusione/Publicazione | 2022 / 8 |
| Settore | Prodotti per la gestione della casa e la manutenzione |
| Trama | The film opens with a father-daughter duo, where the father is talking to his wife who informs him that she will take 4 hours to get back home. She asks the father to not have too much fun to which the father replies okay while noticing some mosquitoes above his daughter’s head. Seeing this the father immediately lights up Goodknight Jumbo Fast Card whose powerful TFT technology provides up to 4 hour protection. The father – daughter duo is then seen playing around the house without being interrupted by the mosquitoes. When the mother finally comes home, she looks around the house which is a mess and sighs. But when she spots the father – daughter duo sleeping peacefully on the couch, she smiles to herself and wishes that the family always stays protected and happy. |
| Filosofia | Goodknight, India's leading household insecticide brand, from the house of Godrej Consumer Products Limited, unveiled a TVC campaign for Goodknight Jumbo Fast Card, an innovative spiral shaped paper-based mosquito repellent. The film conceptualised by Wunderman Thompson India, highlights the moments spent with family are the ones that truly matter and Goodknight Jumbo Fast Card protect these moments from disease- causing mosquitoes. The TVC shows how using Jumbo Fast Card has an instant knock-down effect on mosquitos and promises up to 4 hours of protection guaranteeing uninterrupted ‘masti.’ In urban and rural areas, which are vulnerable to mosquito infestation, this revolutionary product does not rely on electricity. Goodknight Jumbo Fast Cards are available in a pack of 10 at a cost of INR 10. In other words, the cost per usage is as low as INR 1 only. Furthermore, it leaves a pleasant scent lingering in the room. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Chief Marketing Officer (CMO) | Somasree Bose Awasthi |
| VP Executive Creative Director | Priya Pardiwalla |
| VP Executive Creative Director | Steve Mathias |
| Regional Creative Director | Tista Sen |
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