Opendoor - "National Library Day (Video)"

Venables Bell + Partners

Venables Bell + Partners San Francisco, Stati Uniti

1984

Marca: Opendoor
Paese: Stati Uniti

Cliente: Social Capital Hedosophia Holdings Corps II

Titolo	National Library Day (Video)
Agenzia	Venables Bell + Partners
Campagna	National Library Day
Cliente	Social Capital Hedosophia Holdings Corps II
Marca	Opendoor
Data di Prima Diffusione/Publicazione	2023 / 4
Settore	Settore immobiliario
Trama	Opendoor aims to change how people think about real estate by reinventing life's most important transaction with a radically simple way to buy, sell and finance a home. And as the spring real estate season ramps up, the brand is launching two new installations in its ongoing series of spectacular For-Sale signs. The campaign turns the brand's ubiquitous signs placed at listing properties into their own media platforms and reaches and engages new customers in unique and surprising ways. The second sign, launching on April 6th, celebrates National Library Day. Inspired by the Little Free Library movement, the Opendoor Library is full of acclaimed children's books that aim to support kids through the moving process and help them to embrace the opportunities that come with it. This sign also shows support for local libraries, a vital component of thriving communities in America.
Tipo di Media	Interattivo
Lunghezza	31 seconds
VP of Marketing	David Corns
Founder	Paul Venables
Chairman	Paul Venables
Chief Creative Officer	Will McGinness
Group Creative Director	Matt Keats
Group Creative Director	Matt Miller
Art Director	Kim McDonald
Head of Integrated Production	Hilary Coate
Art Producer	Michelle Wells
Art Department	Stephen Cross
Art Department	Colorbar / Laser Custom Design.
Senior Director	Allie Cote
Head of Content	Lauren West
Marketing Lead	Tirza DiOro
Producer	Ben Evangelista
Director of Brand Management	Justin Pitcher
Copywriter	Cameron Hamlet
Copywriter	Annie Russo
Group Brand Director	Mackenzie John
Videographer	Ian Albert
Editor	Michael Wolfe