Titolo | Your Airline's Either Got It Or It Hasn't |
Agenzia | Y&R London |
Campagna | Your airline's either got it or it hasn't - Virgin Atlantic |
Cliente | Virgin Atlantic |
Marca | Virgin Atlantic |
Data di Prima Diffusione/Publicazione | 2010 / 10 |
Settore | Trasporto Aereo, Ferroviario, Automobilistico, Marittimo. |
Slogan | Your airline's either got it or it hasn't |
Trama | Featuring the strap-line "Your airline's either got it or it hasn't", the campaign takes the viewer on a metaphorical flight with Virgin Atlantic - guiding them through a surreal and glamorous world of airline iconography and dramatising how it feels to fly with the airline. |
Filosofia | Virgin Atlantic launches its first fever global TV campaign as it looks to strengthen its recovery from recession and reinforce the airline's "it" factor. |
Tipo di Media | Televisione e Cinema |
Colonna sonora | Feeling Good |
Executive Creative Director | Mark Roalfe |
Copywriter | Pip Bishop |
Art Director | Chris Hodgkiss |
Casa di Produzione | Partizan London |
Director | Traktor |
Agency Producer | Jody Allison |