ChildFund International - "#TakeItDown"

WRTHY

WRTHY New York, Stati Uniti

Premi

3738

Questo spot fa parte della collezione ACT Responsible

Marca: ChildFund International
Paese: Stati Uniti

Cliente: ChildFund International

Titolo	#TakeItDown
Agenzia	WRTHY
Campagna	#TakeItDown
Cliente	ChildFund International
Marca	ChildFund International
Data di Prima Diffusione/Publicazione	2023 / 9
Settore	Istituzioni/Associazioni
Slogan	help us #takeitdown
Trama	Technology created this monster, only technology can take it down. The campaign aims to build public support to pressure tech companies to proactively remove child sexual abuse content from their platforms.
Filosofia	The film drives viewers to ChildFund.org/takeitdown, a WRTHY designed microsite where the public can learn more about the dangers children face online and access resources for parents and survivors. A unique one-click public pressure tool allows our audience to tell policymakers to act NOW. #TakeItDown is the first campaign of its kind on this issue, bringing together partners, influencers and the public to ensure all children are safe online.
Problema	The amount of child sexual abuse imagery online has exploded. Tech companies aren't doing enough to protect children online, and they're only required to report child sexual abuse material when it's reported to them.
Tipo di Media	Web Film
Lunghezza	68 seconds
Più informazioni	https://www.childfund.org/
Casa di Produzione	Biscuit Filmworks NY
Executive Creative Director	Lew Willig
Creative Director	Mark Girand
Producer	Harry Lowell
Producer	Betsy Beale
Producer	Ari Wilhem
Producer	Margaux Ravis
Designer	Jaadi Fonseca
Director	Noam Murro
Executive Producer	Shawn Lacy
Editorial	Work Editorial Stewart Reeves
Special Effects / VFX	Parliament Enca Kaul