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Danilo Boer
Danilo Boer
Executive Creative Director at BBDO New York
New York, Stati Uniti
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TitoloDreamcaster (Audio Case)
Agenzia
Campagna Dreamcaster
Cliente AB Inbev
Marca Michelob Ultra
Data di Prima Diffusione/Publicazione 2022
Settore Birre
Trama The NBA brings joy to billions. Yet its joy isn’t equally accessible to all. So as a brand that famously believes “It’s Only Worth It If You Enjoy It,” Michelob ULTRA needed to plant its flag in the cultural conversation about accessibility in sports.
Filosofia We developed groundbreaking technology that immersed blind and visually impaired fans in the joy of live sports. Launching the technology during the Playoffs kick-started our commitment to making the joy of sports accessible to all.
Problema 284 million sports fans worldwide struggle to enjoy live games because they’re blind or visually impaired. They can listen to play-by-play commentary, but anyone who loves basketball knows there’s more to the game.
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