Titolo | Trail of Perfume |
Agenzia | BBR Saatchi & Saatchi |
Campagna | Super-Pharm Presents: The Trail of Perfume |
Cliente | Super-Pharm |
Marca | Super-Pharm |
Data di Prima Diffusione/Publicazione | 2013 / 2 |
Settore | Farmaceutici/Sanitari |
Trama | Using dance as metaphor, they're highlighting some of the other sundries, too. The first out of six spots created by Saatchi & Saatchi, Tel Aviv being perfume.This spot illustrates the trail a perfume spritz takes from the first moment the wafting scent leaves the skin to the last moment when the intended target notices the alluring smell and then like a moth to flame, gets sucked in.The ads feature the international dance company Inbal Pinto & Avshalom Pollak |
Filosofia | dance as metaphor to Products |
Problema | SuperPharm, Israel's largest drug store chain, wants people to know they sell more than meds. |
Tipo di Media | Televisione e Cinema |
Lunghezza | |
Executive Creative Director | Nadav Pressman |
Creative Director | Sharon Refael |
Art Director | Michal Gonen |
Copywriter | Orit Bar-Niv |
Head of Production | Dorit Gvili |
Production Manager | Gali Strarkman |
Account Director | Shani Shaul |
Account Executive | Yael Sulzbacher |
Account Manager | Lia Glikman |
Account Manager | Yarden Enosh |
Account Planner | Nir Abraham |
Strategic Planner | Doron Bar-Gil |
Director | Ram Baruch |
Casa di Produzione | Shoshi & Udi |
dance group | Avshalom Polak & Inbal Pinto |
Music | Shmulik Noyfeld and Avi Balelli |