46664/Coca-Cola - "Make Everyday Special"

WE ARE Pi

WE ARE Pi Amsterdam, Olanda

9348

Marca: 46664/Coca-Cola
Paese: Olanda

Cliente: Coca-Cola Company

Titolo	Make Everyday Special
Agenzia	WE ARE Pi
Campagna	Make Everyday Special
Cliente	Coca-Cola Company
Marca	46664/Coca-Cola
Data di Prima Diffusione/Publicazione	2015 / 3
Settore	Soft drinks, acque toniche
Slogan	Make everyday special for less than five euros
Trama	Coca-Cola is rolling out a campaign across The Netherlands to celebrate the launch of its new 4x1.25L value pack. Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life.
Filosofia	Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life. The TV ad is part of a wider campaign that includes outdoor, print,digital and in-store. The campaign has been created specifically for the Dutch market, led by Coca-Cola Netherlands. Senior Brand Activation Manager, Jeroen Lampe said: “We are very excited about this new launch and believe that the campaign,delivering a functional message in a very compelling and engaging way, is going to help consumers understand the added value of this new pack.” WE ARE Pi Creative Director; Barney Hobson said, “We looked to capture the great heritage Coca-Cola has for championing real moments of connection. In this case we focused on making mundane moments momentous”. The campaign launches on 11th March.
Tipo di Media	Televisione
Lunghezza	31 seconds
Colonna sonora	Kilomash - “I’ll be on that new $@#%” &Chris de Burgh - “Lady in Red”
Creative Director	Barney Hobson
Creative Director	Rick Chant
Design Director	Nessim Higson
Creative	Kaz Salemink
Managing Director	Alex Bennett Grant
Managing Partner	Patrick Garvey
Account Manager	Sam Speed
Strategy Director	Jessica Perri
Executive Producer	Kimia Farshidzad
Project Manager	Ambar Surastri
Business Affairs	Barrie Williams
Casa di Produzione	Hazazah
Director	Billy Pols
Direttore della fotografia	Wouter Westendorp
Line Producer	Cynthia Fidder
Production Manager	Tjalf Melle
Editor	Kim Hinrichs
Grade/Online	Glassworks Amsterdam
Music/Sound	Amp Amsterdam
Music	Kilomash - “I’ll be on that new $@#%”
Music	Chris de Burgh - “Lady in Red”