| Titolo | Adi Dassler (180 sec.) |
| Agenzia | 180 Amsterdam |
| Campagna | Adi Dassler Adidas Originals |
| Cliente | adidas |
| Marca | adidas Originals |
| Posted | Febbraio 2008 |
| Settore | Abbigliamento, Moda, Calzature |
| Trama | As a tribute to Adi Dassler's innovative nature, the film tells Adi's story in a suitably original way. The entire consumer experience is a 1:3 recreation of Adi Dassler's actual 1920 workshop. Shoes, trophies and the man himself are handmade in miniature and then brought to life using stop frame animation. |
| Filosofia | Everyone has heard of adidas. Very few people have heard of Adi Dassler. Not many people know it, but adidas is a shortened version of his name. This cross channel campaign takes the Originals brand right back to its roots. The idea of bringing life to Adi's workshop for the adidas originals brand is tailor made for its primary media use online. |
| Tipo di Media | Web Film |
| Lunghezza | |
| Market | Europe |
| Casa di Produzione | Stink Films |
| Post Production | Glassworks |
| Recording Studio | Grand Central Recording Studios |
| Advertising Manager | Hermann Deininger |
| Advertising Manager | Nicole Vollebregt |
| Advertising Manager | Tara Moss |
| Advertising Manager | Tom Ramsden |
| Advertising Manager | Jon Wexler |
| Advertising Manager | Jess Weinstein |
| Advertising Manager | Lyndon Lawrence |
| Executive Creative Director | Richard Bullock |
| Executive Creative Director | Andy Fackrell |
| Art Director | Samuel Coleman |
| Copywriter | Samuel Coleman |
| Art Director | Dario Nucci |
| Copywriter | Dario Nucci |
| Copywriter | Richard Bullock |
| Planner | Alison Stewart |
| Account Director | Mark Schermers |
| Account Manager | Kyle Marquis |
| Agency Producer | Cat Reynolds |
| Director | Martin Krejci |
| Executive Producer | Daniel Bergman |
| Agency Executive Producer | Cedric Gairard |
| Producer | Molly Pope |
| Direttore della fotografia | Stepan Kucera |
| Production Designer | Marketa Korinkova |
| Editing Company | Robota |
| Editor | Filip Malasek |
| Colorist | Seamus O'Kane |
| Flame Artist | Duncan Horn |
| Animator - Animation | Michal Podhradsky |
| Music | Agoraphone Music Direction |
| Music | Sound Square |
| Music Composer | Xavier Mosley |
| Music Composer | Viktor Erkt |
| Sound Design Company | Raja Seghal |
More Work
SEE ALLThe Human Search Bar
- MARCA:
- Investec
- AGENZIA:
- Ogilvy South Africa
Adi Dassler (60 sec.)
- MARCA:
- adidas Originals
- AGENZIA:
- 180 Amsterdam