| Titolo | Bottlechest |
| Titolo (Lingua Originale) | Flaschenbrust |
| Agenzia | Demner, Merlicek & Bergmann |
| Campagna | Bottlechest |
| Cliente | Vöslauer Mineralwasser AG |
| Marca | Vöslauer Natürliches Mineralwasser |
| Posted | Febbraio 2008 |
| Prodotto | Vöslauer Natural Mineral Water |
| Settore | Bevende Fredde/Acque minerali/Bevande calde |
| Trama | For the world breast cancer day (1st of October) Vöslauer, an Austrian bottled water company, addresses the issue that one out of 9 Austrian women suffers from breast cancer. Each bottle label comes with the Pink Ribbon and every 9th bottle is coloured in pink. |
| Filosofia | A striking image with two bottles resembles the female chest and dramatises the fate of falling ill: One out of 9 women suffers from breast cancer. Remember your check-up. |
| Problema | Additionally a motif that raises public awareness and reminds every woman to do regular check-ups was to be developed. |
| Tipo di Media | Stampa e stampati |
| Market | Austria |
| Advertising Manager | Birgit Aichinger |
| Account Executive | Regina Fischer |
| Account Director | Yvonne Fricke |
| Creative Director | Rosa Haider-Merlicek |
| Photographer | Joachim Haslinger |
| Creative Director | Franz Merlicek |
| Concept | Felix Broscheit |
| Concept | Daniela Drennig |
| Concept | Viktoria Farda |
| Copywriter | Viktoria Farda |
| Art Director | Franz Merlicek |
| Art Director | Daniela Drennig |
| Graphic Designer | Daniela Drennig |
More Work
SEE ALLPoster
- MARCA:
- ORF Humanitarian Broadcast
- AGENZIA:
- Demner, Merlicek & Bergmann
Is there someone
- MARCA:
- ORF Humanitarian Broadcast
- AGENZIA:
- Demner, Merlicek & Bergmann
Basketball
- MARCA:
- ORF Humanitarian Broadcast
- AGENZIA:
- Demner, Merlicek & Bergmann