Matt Antonello
Copywriter at Cossette
Toronto, Canada
TitoloClear Cut
Agenzia
Campagna Earth Day Canada
Cliente Earth Day Canada
Marca Earth Day Canada
Data di Prima Diffusione/Publicazione 2011 / 5
Settore Enti/Istituzioni/Organizzazioni no-profit
Slogan What will it take to make you care about the environment?
Filosofia Through these ads Earth Day Canada wanted to tell people that just because they don’t always see the environmental implications of their actions, doesn’t mean they don’t exist. It urges people to care for the environment as if it directly affected their life.
 
Problema Make Canadians aware of environmental conditions they may not see everyday. 
Tipo di Media Pubblicita' su quotidiani
Creative Director
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Associate Creative Director
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