Titolo | Birds |
Agenzia | Ogilvy Worldwide |
Campagna | Man with Machine: Think Series |
Cliente | IBM |
Marca | IBM |
Data di Prima Diffusione/Publicazione | 2015 |
Settore | Materiale Elettrico ed elettronico |
Filosofia | Many are frightened by the idea of machines with Artificial Intelligence. IBM wanted to start a positive conversation about how man and machine can work together to help people lead better lives. |
Problema | We reached out to leading technologists, computer scientists, philosophers and futurists and asked them for their latest thinking on Augmented Intelligence. 30 inspirational and thought-provoking quotes inspired illustrators, photographers, typographers and graphic designers from all over the world to create a series of inspirational posters and GIFs. Each artist had to use IBM’s longtime slogan “Think” – either as a featured element or as a hidden detail for viewers to discover. |
Risultato | The posters are now on permanent display on the walls, and on digital billboards, of 51 Astor Place in NYC – IBM Watson’s new home and headquarters of the future of cognitive technology. |
Tipo di Media | Poster |
Account Director | Ann Rubin |
Account Supervisor | Jeremy Kuhn |
Account Director | Kimberly Duffy |
Account Executive | Kaitlin Giannetti |
Account Executive | Tim Graves |
Account Executive | Lindsay Jaffe |
Worldwide Creative Director | Steve Simpson |
Executive Creative Director | Susan Westre |
Executive Creative Director | Ryan Blank |
Executive Creative Director | Mike Hahn |
Executive Creative Director | Keith Anderson |
Creative Director | Jeff Curry |
Creative Director | Doug Schiff |
Creative Director | Mervyn Rey |
Creative Director | Chris Rowson |
Creative Director | Bastien Baumann |
Creative Director | Sam Mazur |
Associate Creative Director | James Chana |
Agency Producer | GLORIA HALL |
Agency Producer | Elizabeth Lucas |
Agency Producer | Don Hanson |
Agency Producer | Val Geigel |
Agency Producer | Eric Makar |
Design Director | Sid Tomkins |
Illustrator | Kai and Sunny |