| Titolo | Office |
| Agenzia | Clemenger BBDO |
| Campagna | Binge Drinking - Alcohol Advisory Council of New Zealand |
| Cliente | Alcohol Advisory Council of New Zealand |
| Marca | Alcohol Advisory Council of New Zealand |
| Posted | Mag 2007 |
| Prodotto | Anti Binge Drinking |
| Settore | Anti-Drug/Alcohol/Tobacco Message |
| Slogan | It's not the drinking. It's how we're drinking. |
| Trama | The campaign demonstrates the misery caused when alcohol takes over. It is sympathetic and non judgemental. A diverse range of problem drinkers have one thing in common - pain. |
| Filosofia | Help is just a call away. The Alcohol Drug Helpline understand the pain of alcohol misuse. |
| Problema | Get problem drinkers who feel trapped in a world ravaged by their drinking, to take the first step to getting their life under control. |
| Risultato | Double the number of calls to the helpline. |
| Tipo di Media | Stampa e stampati |
| Art Director | Brigid Alkema |
| Copywriter | Brigid Alkema |
| Executive Creative Director | Philip Andrew |
| Account Director | Shelley Dalton |
| Graphic Designer | Geoff Francis |
| Creative Director | Mark Harricks |
| Photographer | Jono Rotman |
| Art Director | Paul Young |
| Copywriter | Paul Young |
More Work
SEE ALLPicnic
- MARCA:
- Alcohol Advisory Council of New Zealand
- AGENZIA:
- Clemenger BBDO
Kitchen
- MARCA:
- Alcohol Advisory Council of New Zealand
- AGENZIA:
- Clemenger BBDO
Rugby
- MARCA:
- Alcohol Advisory Council of New Zealand
- AGENZIA:
- Clemenger BBDO