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Anthony Alvarez
Anthony Alvarez
Designer at HSI
Los Angeles, Stati Uniti
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TitoloEmbrace Change
Agenzia
Campagna Embrace Change (D.C.) - IKEA
Cliente IKEA
Marca IKEA
PostedGennaio 2009
Settore Distribuzione
Trama President-elect Obama's notion of change and his commitment to fiscal responsibility match IKEA's philosophy of practical and affordable home furnishings for all. For this reason, IKEA is extending a free offer to the First Family to redesign and furnish any rooms in the White House using IKEA furniture, accessories, and its team of designers.
Filosofia Three lucky winners will receive IKEA gift cards valued at $1,500.
Problema During the week of January 12th, visit the website for a preview of how Change is Coming. Starting on January 16th, site visitors can custom-design a virtual Oval Office and sign up for a chance to win furnishings to bring change to their own oval, square or rectangular offices at home.
Risultato The "Embrace Change '09" campaign complements the inaugural events in D.C. and the practical, affordable design solutions American families seek for their home.
Tipo di Media Sito Internet
Più informazioni embracechange09.com
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