| Titolo | Saved by You |
| Agenzia | Moss/Dragoti |
| Campagna | Together We Can Save a Life - American Red Cross |
| Cliente | American Red Cross |
| Marca | American Red Cross |
| Posted | Febbraio 2003 |
| Prodotto | Blood Donations |
| Settore | Blood/Organ Donation |
| Trama | The VO describes how "blood isn't just needed in a disaster, and that in fact every two seconds someone in America needs blood." The copy correlates with images of people who's lives were saved because of "your blood" donations. |
| Filosofia | Created a campaign reinforcing ARC's tagline "Together we can save a life". The goal was to empower donors to help the ARC save lives and feel good about themselves; thus making them feel heroic. The continued determination of the ARC to help those in need would only increase their overall image. |
| Problema | Improve brand perception of American Red Cross and increase number of blood donations. Negative press created distrust in the ARC since 9/11 - the safety of the blood supply was called into question. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Stati Uniti |
| Copywriter | Rob Moss |
| Account Director | Erika Haggist |
| Art Director | Mark Fennimore |
More Work
SEE ALLHalf-Full
- MARCA:
- American Red Cross
- AGENZIA:
- Moss/Dragoti
Easter Promotion
- MARCA:
- Marshmallow Peeps
- AGENZIA:
- Moss/Dragoti
Valentine's Day
- MARCA:
- Marshmallow Peeps
- AGENZIA:
- Moss/Dragoti
4th of July
- MARCA:
- Marshmallow Peeps
- AGENZIA:
- Moss/Dragoti
Christmas
- MARCA:
- Marshmallow Peeps
- AGENZIA:
- Moss/Dragoti
Halloween
- MARCA:
- Marshmallow Peeps
- AGENZIA:
- Moss/Dragoti
Easter
- MARCA:
- Marshmallow Peeps
- AGENZIA:
- Moss/Dragoti
Half-Full
- MARCA:
- American Red Cross
- AGENZIA:
- Moss/Dragoti
Cookies
- MARCA:
- American Red Cross
- AGENZIA:
- Moss/Dragoti