Samsung Galaxy Tab - "Celebrity Tantrum"

Leo Burnett Sydney

Leo Burnett Sydney McMahons Point, Australia

Premi

21077

Marca: Samsung Galaxy Tab
Paese: Australia

Cliente: Samsung

Titolo	Celebrity Tantrum
Agenzia	Leo Burnett Sydney
Campagna	Celebrity Tantrum
Cliente	Samsung
Marca	Samsung Galaxy Tab
Posted	Novembre 2016
Settore	Telefoni cellulari e cercapersone
Trama	The creative idea was that only The Samsung Galaxy Tab S2 has a high quality screen worthy of high quality entertainment. Therefore, if you’re not using a Samsung Tab S2, the people who create epic entertainment (directors, actors etc) will be upset that you’re watching all their hard work on an inferior screen. So in our spot, we used an actor from one of the world’s most epic productions of all time (Game of Thrones), an actor famous for only saying one word (Hodor) and got him to finally speak up against inferior screens. The spot was designed to look like a trailer for the show and used device-detecting technology so he knew what device you were watching the spot on and had a tailored tantrum at you for watching such an epic production on such an un-epic screen. It was enough to finally make Hodor speak up.
Tipo di Media	Mobile Advertising
Lunghezza	128 seconds
Executive Creative Director	Grant McAloon
Executive Creative Director	Vince Lagana
Creative Group Head	Adrian Ely
Creative Group Head	Nigel Clark
Executive Producer	Laurent Marcus
Account Planner	Emily Taylor
Account Planner	Russell Mitchinson
Casa di Produzione	Minds Eye Production, London
Director	Peter Lydon
Direttore della fotografia	Nic Sadler
Production Company Producer	Max Yeoman
Production Company Producer	Jonny Kight
Editor	Suzy Davis
Post Produzione	Filament Post Production
Post Produzione	Pippa Halfnight
Special Effects / VFX	Hani AlYousif
Special Effects / VFX	Richard Nelson
Flame Artist	Hani AlYousif
Flame Artist	Jamie Crofts