du - "Too Informative"

Leo Burnett Middle East & North Africa

Leo Burnett Middle East & North Africa Dubai, Emirati Arabi

7993

Titolo	Too Informative
Agenzia	Leo Burnett Middle East & North Africa
Campagna	du Tuesday - The two for one tickets campaign
Cliente	DU Telecom
Marca	du
Posted	Aprile 2015
Settore	Servizi per la telecomunicazione
Trama	In an effort to inspire loyalty between dual-phone users, du decided to leverage people’s passion for movies and partnered with cinemas within the UAE to launch ‘du Tuesday’. On Tuesdays, du would give away two movie tickets for the price of only to their customers. Challenge was that du wasn’t the only one giving away cinema tickets. So, they worked on the insight that movies are better enjoyed when they are a ‘shared experience’; so take someone along with you on du Tuesday. This had to be communicated through a set of communication that would be unique, gripping and appealing for the movie buffs. So, a series of entertaining communication (films/posters/outdoors) were developed touching upon different genres of cinema to engage with different movie lovers.
Tipo di Media	Televisione e Cinema
Lunghezza	68 seconds
Chief Creative Officer	Bechara Mouzannar
Creative Director	Abraham Varughese
Director	Ali Ali
Copywriter	Maged Nassar
Director	Maged Nassar
Account Supervisor	Saad Yusuf
Advertiser's Supervisor	Ahmed Zaki
Strategic Planner	Saad Yusuf
Production Company Producer	Manasvi Gosalia
Cinematografia	Pierre Mouarkech
Direttore della fotografia	Pierre Mouarkech
Post Produzione	Karim Mira
Casa di Produzione	Deja Vu