Titolo | Tailgating Kills 1 |
Agenzia | Saatchi & Saatchi Dubai |
Campagna | Tailgating Kills |
Cliente | Road and Transport Authority Dubai |
Marca | Road and Transport Authority Dubai |
Data di Prima Diffusione/Publicazione | 2019 / 3 |
Settore | Road Safety |
Slogan | Tailgating kills. Keep a safe distance. |
Trama | Tailgating on the roads is not a rare sight in the UAE, and despite repeated warnings by police, motorists continue this kind of dangerous behavior. It ranks among the top three reasons behind fatal accidents. We created a print campaign with a simple and dire message: When you tailgate, you’re putting the lives of your innocent people in danger. |
Tipo di Media | Stampa e stampati |
Chief Creative Officer | Bechara Mouzannar |
Chief Creative Officer | Komal Bedi Sohal |
Creative Director, Art Director | Raja Rizkallah |
Senior Copywriter | Tala Ali |
Photographer | Daniel Botezatu |
Account Director | Karim Al Kari |
Account Manager | Dana Khalil |
Head of Production | Wael Said |
Casa di Produzione | Prodigious |
Additional Credit | Richard Copping |