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Mike Byrne
Mike Byrne
Founding Partner at Anomaly
New York, Stati Uniti
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TitoloWelcome to Topgolf :30
Agenzia
Campagna Come Play Around
Cliente Topgolf
Marca Topgolf
Data di Prima Diffusione/Publicazione 2023 / 8
Settore Health Clubs e club sportivi, Palestre, Cliniche per il benessere
Filosofia Imagine watching your favorite sports team pull off a last-minute play that wins the game. What’s the first thing you do? Maybe you high-five your friend, thrust your fist into the air, or clap wildly. A fist bump or thumbs-up from a pal can bring reassurance when you need it most, and, when words fail us, emoji are always there to help us get our points across.

Topgolf is tapping into the power of hand expressions in the newest iteration of its “Come Play Around” campaign, developed in partnership with its creative agency of record, Anomaly. Introducing a cast of characters known as the “Hand Head Crew,” each person has a hand instead of a head to underscore the camaraderie that gestures build throughout the game of golf. The campaign taps into the power of hand expressions, capturing the range of emotions players feel when they visit a Topgolf venue. It expands the details, from the anticipation felt with each crack of the knuckles to finger waggles between players after particularly good shots.

You can take a look at the 60-second spot here and 30-second cut here. To achieve the visual effect of hands for heads, Topgolf and Anomaly outfitted people in custom head gear, then layered on CGI in post-production to create textures and shadows for a more life-like look and feel.

This campaign serves as the second phase of Topgolf’s “Come Play Around” campaign, a brand platform that first launched last fall. The work is now live across social, OOH, OLV, CTV, digital, video, and print (including Vogue in the form of the attached full-page ad, designed to match the publication’s visual identity) across all markets where Topgolf operates.
Tipo di Media Integrated Media/360 Activation
Lunghezza
Market Regno Unito
Colonna sonora “Fun” by Kaskade, Brohug, & Mr. Tape feat. Madge
Founding Partner / Global CCO
Creative Director
Creative Director
Managing Partner, Head of Design
Design Director
Designer
Head of Production
Executive Producer
Director of Music Production
Head of Business Affairs
Project Director
Managing Partner, Co-Head of Account Management
Account Director
Account Supervisor
Casa di Produzione
Director
Owner / Executive Producer
Executive Producer
Producer
Production Supervisor
Direttore della fotografia
Stylist
Production Designer
Editing Company
Editor
Assistant Editor
Founding Partner
Managing Director
Executive Producer
Head of Production
Producer
Post Produzione
VFX Shoot Supervisor
Head of Production / Executive Producer
Senior VFX Producer
Senior VFX Producer
Production Assistant
2D Lead
2D Lead
3D Lead Artist
3D Lead Artist
3D Lead Artist
2D Artist
2D Artist
2D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
Animation Director
Finished Artist
Colorist
Colorist
Executive Producer Color
Resource Manager
Color Assist
Color Assist
Color Assist
Color Assist
Audio Post Production
Music Supervision
VO Talent

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