SOBI - "No Bad Blood"

MHP Communications

MHP Communications London, Regno Unito

790

Questo spot fa parte della collezione ACT Responsible

Marca: SOBI
Paese: Regno Unito

Cliente: Swedish Orphan Biovitrum

Titolo	No Bad Blood
Agenzia	MHP Communications
Campagna	No Bad Blood
Cliente	Swedish Orphan Biovitrum
Marca	SOBI
Data di Prima Diffusione/Publicazione	2023 / 10
Settore	Farmaceutici/Sanitari
Filosofia	Great Guns London, in collaboration with MHP Group, proudly presents ‘No Bad Blood’, an inspiring campaign film for specialised international biopharmaceutical company, Sobi. Directed by Calum Macdiarmid, it shines a light on the lives of people diagnosed with Immune Thrombocytopenia (ITP), an autoimmune disease that prevents blood clotting and can cause fatal bruising and bleeding. Great Guns director Calum Macdiarmid was brought onto the campaign to find a thoughtful and poetic way to let ITP patients know that they are not alone, and that there are ways to alleviate their symptoms. Reading through case studies and detailed personal stories - many so raw and powerful that they read like poetry already - Calum embarked upon the process of composing a poem for the campaign. A collaborative effort, it seeks to resonate with those who have once felt like they must give up a part of themselves due to the disease. The poem is narrated by BAFTA-nominated actor Sọpẹ́ Dìrísù, whose raw performance beautifully draws out its emotion. Beginning by exploring the setbacks of the disease, it quickly takes on an inspiring defiance reinforced against the backdrop of the film’s cast. All genuine people who live with ITP, we see them continue to pursue their passions as they do in real life, diving, riding on a motorbike, and getting ready to face the day, undeterred by their diagnosis. The film thus articulates the transformative power of an effective care plan, enabling patients to indulge in their passions once again and live a fulfilling life. Shot on limited 16mm film, production required discipline. To make the most of the stock they had, the team, led by DOP Adric Watson, held back from re-filming shots, a restraint which not only freed up time to cover all three locations in a single day, but also lends a more raw authenticity to the final campaign.
Tipo di Media	Web Film
Lunghezza	88 seconds
Casa di Produzione	Great Guns
Creative Director	Martin Reed
Senior Director	Alison Dunlop
Director	Jaber Mohamed
Associate Director	Lisa Tweddle
Account Director	Shamilah Nyiramukwaya
Digital Manager	Daisy Stephens
Senior Account Executive	Lulu Price
Advertising Manager	Mervyn Morgan
Director	Calum Macdiarmid
Producer	Al Eales
Executive Producer	Kate Phillips
Executive Producer	Sheridan Thomas
Executive Producer	Laura Gregory
Direttore della fotografia	Adric Watson
Editor	Ollie Davis
Grade Artist	Richard Fearon
Post Produzione	Black Kite Studios
Music	Anton Morgan
Music	TwoAm Music Global