| Titolo | The New Priceline |
| Agenzia | Gotham, Inc. |
| Campagna | The New Priceline |
| Cliente | Priceline.com Incorporated |
| Marca | Priceline.com |
| Posted | Gennaio 2004 |
| Settore | Online Travel & Reservation Services |
| Slogan | Now there's a choice. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Stati Uniti |
| Creative Director | Michael Jordan |
| Art Director | Sean Dougherty |
| Copywriter | Michael Jordan |
| Director | Warren Kushner |
| Actor / Celebrity | William Shatner |
| Actor / Celebrity | Leonard Nimoy |