| Titolo | The arm |
| Agenzia | Havas Works (Now BETC or 27) |
| Campagna | The arm |
| Cliente | Whaou |
| Marca | Whaou |
| Posted | Giugno 2002 |
| Prodotto | Crepes |
| Settore | Alimentari |
| Trama | The advertising idea, takes its inspiration from the world of children; their capacity to switch from the real world to an imaginary one, and to live in both at the same time. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Casa di Produzione | 1/33 Productions |
| Creative Director | Frédéric Témin |
| Creative Director | Guillaume de la Croix |
| Director | David Charhon |
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