Titolo | Wyndham Rewards - 30" TVCs |
Agenzia | People Ideas & Culture |
Campagna | Wyndham Rewards |
Cliente | Wyndham Worldwide Corporation |
Marca | Wyndham Rewards |
Data di Prima Diffusione/Publicazione | 2015 |
Slogan | You've earned this |
Trama | Using a magic third-party device to help Wyndham Hotel Group introduce the most accessible loyalty program in the world. |
Filosofia | The Every Man and Woman are America’s hardest-working people who make it all happen for the rest of us - and yet the travel industry, with its glamorous but empty promises, rarely recognizes them in return. Until now. |
Problema | People aren’t familiar with the Wyndham Hotel Group portfolio (the largest in the world) and don’t realize the actual value of Wyndham Rewards points. The opportunity was to develop and re-launch Wyndham Rewards as a new loyalty program that sets new standards in the industry, creating an umbrella campaign that unites the entire WHG portfolio while exciting all franchise owners. |
Risultato | |
Tipo di Media | Televisione |
Lunghezza | |
Più informazioni | www.wyndhamrewards.com/ |
Casa di Produzione | CY&N by PI&C |
Executive Creative Director | Domenico Vitale |
Executive Creative Director | Doug Raboy |
Art Director | Stefania Sessa |
Art Director | Clara Calvo-Sotelo |
Art Director | Francois Nguyen |
Copywriter | Ciaran Murphy |
Copywriter | Katie Redmond |
Copywriter | Mara Miculescu |
Copywriter | Michael Ludwig |
Director | Mike Maguire |
Wardrobe / Stylist | Mr. Gammon |
Producer | Fanny Vasseur |
Executive Producer | Mike Paletta |
Account Manager | Vanessa Zanchi |
Editor | Travis Gorzelsky |
Strategy Director | Enrico Gatti |
Project Manager | Melissa Cordaro |
Associate Producer | Will Utley |
Art Director | Emilie Olsson |
Direttore della fotografia | Daniel Landi |
Art Director | Carter Storozynski |