Pampers Pants - "Sleepy Mornings"

Saatchi & Saatchi Shanghai

Saatchi & Saatchi Shanghai Shanghai, Cina

5870

Titolo	Sleepy Mornings
Agenzia	Saatchi & Saatchi Shanghai
Campagna	Sleepy Mornings
Cliente	Procter & Gamble
Marca	Pampers Pants
Data di Prima Diffusione/Publicazione	2016 / 12
Settore	Pannolini
Filosofia	Set to the classic film score, Zorba’s Dance, by Mikis Theodorakis, we watch young babies around the world in an adorable synchronized dance as they battle to stay awake in the morning after a disturbed night in a damp inferior diaper. It's a moment every mum and dad can recognize, when baby’s will is defeated by tiredness. United in their struggle, we follow the babies’ story, from initial tiredness, to yawning, to final surrender and sleep, followed by a rude reawakening by the climax of the music. This film finally tells us, for a better night of sleep and no more sleepy mornings, use Pampers.
Tipo di Media	Televisione
Lunghezza	47 seconds
Regional Executive Creative Director	Paul Copeland
Copywriter	Andrea Cid
Director	Henning Winkelmann
Editor	Henning Winkelmann
Producer	Joolee Chng
Regional Account Director	Nick Morrell
Regional Account Director	Richard Nicoll
Regional Business Director	Rita Wu
Business Director	Sherie Chua
Account Director	Cheryl Tay
Executive Producer	Jordon Winter
Producer	Mia Läckgren
Editor	Adam Hussey
Composer	Lester Barnes
Producer	Christopher Salzgeber