Contact Information

Zweigniederlassung der PWW GmbH Otto-Meßmer-Straße 1
Frankfurt am Main 60314
Germania
Telefono: (+49) 069 154 02 1

Basic Info

Fondata nel: 1987

Network:

impiegati: 331

Premi: 142

Clienti: 6

Publicis Werbeagentur GmbH

Zweigniederlassung der PWW GmbH Otto-Meßmer-Straße 1
Frankfurt am Main 60314
Germania
Telefono: (+49) 069 154 02 1

Michael Boebel

Chief Creative Officer

Telefono: (+49) 069 15402 1

Thomas Demand

Managing Director Account

Telefono: (+49) 069 15402 1

Rolf Harm

Chairman

Telefono: (+49) 069 15402 444

Nico Juenger

Telefono: (+49) 6915402 296

Horst Pflüger

Chief Financial Officer

Telefono: (+49) 069 15402 1

Harald Schmitt

Managing Director Creation

Telefono: (+49) 069 15402 1

Ljubomir Stoimenoff

Managing Director Creation

Telefono: (+49) 069 15402 1

Egon Winter

Managing Director Account

Telefono: (+49) 069 15402 1

About Publicis Werbeagentur GmbH

Publicis Worldwide is a global creative agency network enabling our clients to Lead The Change in their own marketing and business transformation. We do this through a combination of strategy, creativity and technology.

Languages

Inglese, Francese, Tedesco
Filosofia e Vantaggi Competitivi
How we work

With discipline.
Because discipline is the key to outstanding solutions.
Discipline is necessary to understand the client's product or service, to research background material, to investigate the market, to analyse the competitive environment, to identify the mentality and characteristics of the target group, to choose the correct positioning, to develop the right strategy, to stay within the cost budget and to work as a team. And to create advertising concepts that respect the communication objectives. We believe in building long-term brand values. Discipline is needed to do this, to make sure that the fundamental values of the brand are always kept in mind.

But bold.
Because fear destroys creativity.
Fear that, for example, the consumer is too simple or too uninformed to understand a campaign, or to find it amusing. Or failure in tests. (The consequence is to choose the safest tactics, rather than the best idea.) Or fear that the client might think too little effort has been made. (The consquence is to dissipate energy over too many ideas rather than to concentrate on finding and selling the best idea.) Fear is never a good counselor, and this is particulary true in advertising. Like any other form of communication, advertising involves courage. The courage to speak up. The only way to be certain of communicating successfully, is to have the courage to believe in an idea, and to concentrate on a single-minded message. The only way to make people understand and to get results, is to have the courage of one's convictions and appeal to their feelings and emotions.

And long-term.
Because the direction a brand needs to take, at any one time, must be guided by a full understanding of the long-term goal. Long-term brand builing is the only protection against noisy and superficial advertising, that may seem trendy and fashionable, but is only effective in the short term. Long-term co-operation between client and agency is the only way to build a brand and to give a product added-value. And: visionary thinking is only possible, when there is a long-term goal.
Descrizione del Network

With over 16,000 employees in 110 countries, clients include Axa, Carrefour, Cartier, Citi, Diesel, Heineken, L'Oréal, Nestlé, Orange, P&G, Renault, Sanofi, UBS and Walmart. Over the last 12 months, Publicis Worldwide has been appointed to manage P&O Ferries Holdings, Adidas Sports and Emirates.

Publicis Worldwide is part of Publicis Communications, the creative agency network solution hub within Publicis Groupe. 

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