adidas - "Adidas Originals"

Neue Digitale Frankfurt am Main, Germania

6248

Titolo	Adidas Originals
Agenzia	Neue Digitale
Campagna	Adidas Originals
Cliente	adidas-Salomon
Marca	adidas
Posted	Giugno 2005
Prodotto	Clothing Range
Settore	Abbigliamento sportivo
Trama	BRIEFING GOAL An innovative product presentation should set new benchmarks and raise brand awareness for Adidas among the Internet target group. IMPLEMENTATION The interactive video sequences set new benchmarks in the online world, especially in regard to high quality level/low load time ratio: dancing models present the new collection from Adidas Originals on the Internet in broadband full-screen video which runs at an even higher resolution than on television. The broadband web-special was developed to impress the trendy, highly-demanding target group. In the Interactive Mode, the user can pick and choose which scenes he wants to see and view details of individual products. There is also a lowband version. The video also runs on monitors in selected stores where Adidas products are sold.
Tipo di Media	Interattivo
Market	Germania
Più informazioni	www.neue-digitale.de/awards/originals/
Creative Director	Olaf Czeschner
Art Director	Bejadin Selimi
Copywriter	Katharina Schlungs
Designer	Bejadin Selimi
Technical Director	Jens Steffen
Account Supervisor	Kater Haak
Advertiser's Supervisor	Adelina Trenton
Casa di Produzione	Neue Sentimental Film
Interactive Designer	Bejadin Selimi
Programmer	Jens Steffen