| Titolo | Fireflies (vertical) |
| Agenzia | BBDO New York |
| Campagna | EnergySmart bulbs - GE |
| Cliente | General Electric Company |
| Marca | General Electric |
| Posted | Ottobre 2007 |
| Prodotto | EnergySmart |
| Settore | Prodotti per la gestione della casa e la manutenzione |
| Trama | General Electric uses nature to remind us how friendly their Energy Smart bulbs are for the environment and the economy. Fireflies, flowers (a calla lily), a frog and a butterfly are each shown using or interacting with energy efficient light bulbs that use 75 % less energy. The GE Energy Smart Bulbs campaign was developed at BBDO New York in 2006. |
| Tipo di Media | Stampa e stampati |
| Market | Stati Uniti |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Bill Bruce |
| Creative Director | Kara Goodrich |
| Art Director | John Leu |
| Copywriter | Brad Roseberry |
| Creative Director | John Leu |
| Creative Director | Brad Roseberry |
| Photographer | Billy Siegrist |
More Work
SEE ALLFrog (horizontal)
- MARCA:
- General Electric
- AGENZIA:
- BBDO New York
Flower (horizontal)
- MARCA:
- General Electric
- AGENZIA:
- BBDO New York
Fireflies (horizontal)
- MARCA:
- General Electric
- AGENZIA:
- BBDO New York
Combat on TV
- MARCA:
- Iraq and Afghanistan Veterans of America (IAVA)
- AGENZIA:
- BBDO New York
Traffic
- MARCA:
- Iraq and Afghanistan Veterans of America (IAVA)
- AGENZIA:
- BBDO New York
Rays (45 sec)
- MARCA:
- GE
- AGENZIA:
- BBDO New York
Clouds (45 sec)
- MARCA:
- GE
- AGENZIA:
- BBDO New York
Flower (vertical)
- MARCA:
- General Electric
- AGENZIA:
- BBDO New York