Titolo | Flower (vertical) |
Agenzia | BBDO New York |
Campagna | EnergySmart bulbs - GE |
Cliente | General Electric Company |
Marca | General Electric |
Posted | Ottobre 2007 |
Prodotto | EnergySmart |
Settore | Prodotti per la gestione della casa e la manutenzione |
Trama | General Electric uses nature to remind us how friendly their Energy Smart bulbs are for the environment and the economy. Fireflies, flowers (a calla lily), a frog and a butterfly are each shown using or interacting with energy efficient light bulbs that use 75 % less energy. The GE Energy Smart Bulbs campaign was developed at BBDO New York in 2006. |
Tipo di Media | Stampa e stampati |
Market | Stati Uniti |
Chief Creative Officer | Bill Bruce |
Art Director | John Leu |
Chief Creative Officer | David Lubars |
Creative Director | Kara Goodrich |
Copywriter | Brad Roseberry |
Creative Director | John Leu |
Creative Director | Brad Roseberry |
Photographer | Billy Siegrist |