| Titolo | Martin Johnson |
| Agenzia | 180 Amsterdam |
| Campagna | Rugby World Cup 2003 "Tackle Bags" - adidas |
| Cliente | adidas |
| Marca | adidas |
| Posted | Dicembre 2003 |
| Settore | Sport di Squadra, eventi sportivi |
| Slogan | If you don't go in hard, it's not a tackle, it's an insult |
| Filosofia | 180 and adidas brought together rugby's biggest names, covered them in acrylic paint, then had them create "self-portraits" by hitting canvas-wrapped tackle bags. |
| Tipo di Media | Poster |
| Market | Regno Unito |
| Creative Director | Peter McHugh |
| Copywriter | Peter McHugh |
| Copywriter | Giles Montgomery |
| Art Director | Stuart Brown |
| Copywriter | Brad Roseberry |
| Actor / Celebrity | Martin Johnson |
More Work
SEE ALLFrog (horizontal)
- MARCA:
- General Electric
- AGENZIA:
- BBDO New York
Flower (horizontal)
- MARCA:
- General Electric
- AGENZIA:
- BBDO New York
Fireflies (horizontal)
- MARCA:
- General Electric
- AGENZIA:
- BBDO New York
Combat on TV
- MARCA:
- Iraq and Afghanistan Veterans of America (IAVA)
- AGENZIA:
- BBDO New York
Traffic
- MARCA:
- Iraq and Afghanistan Veterans of America (IAVA)
- AGENZIA:
- BBDO New York
Rays (45 sec)
- MARCA:
- GE
- AGENZIA:
- BBDO New York
Clouds (45 sec)
- MARCA:
- GE
- AGENZIA:
- BBDO New York
Flower (vertical)
- MARCA:
- General Electric
- AGENZIA:
- BBDO New York