| Titolo | TV Match |
| Agenzia | Y&R Amsterdam |
| Campagna | Friends Forever - Amstel |
| Cliente | Heineken |
| Marca | Amstel |
| Posted | Gennaio 2003 |
| Prodotto | Beer |
| Settore | Birre |
| Slogan | Friends Forever |
| Trama | A kitchen. A young woman is watching at a little old black & white tv-set. The kitchen door opens. Her boyfriend walks towards the fridge. She hates him, we all see that. As he grabs three beers he asks: "Exciting?" She hates him even more. When he opens the kitchendoor again we hear the climax of the Champions League hymne: he's watching football with his two friends in the livingroom. Because that's the way things are. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Mongolia, Olanda |
| Creative Director | Marcel Hartog |
| Creative Director | Jeroen van Zwam |
| Copywriter | Allard Jaspars |
| Art Director | Martyn van Marle |
| Casa di Produzione | CZAR Amsterdam |
| Director | Bart Timmer |
| Agency Producer | Arjan Ooosterveer |
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