Nivea Sun - "The Melanoma Plaster"

Jung von Matt AG

Jung von Matt AG Hamburg, Germania

Premi

1395

Questo spot fa parte della collezione ACT Responsible

Marca: Nivea Sun
Paese: Germania

Cliente: Beiersdorf AG

Titolo	The Melanoma Plaster
Agenzia	Jung von Matt AG
Campagna	The Melanoma Plaster
Cliente	Beiersdorf AG
Marca	Nivea Sun
Posted	Ottobre 2022
Settore	Farmaceutici/Sanitari
Trama	1 in 5 people will develop some form of skin cancer in their lifetime. And melanoma is the deadliest type. Treat it early and it’s 99% curable. But treat it late and it could be too late. When survival depends on early detection, it’s vital people check their skin regularly for the early signs. The problem is that hardly anyone does.The Melanoma Plaster: a simple plaster transformed into a powerful weapon against melanoma, as it reminds people to check their skin for the early signs of melanoma each time they use one. As melanoma can affect anyone, a plaster was the ideal medium to deliver this life-saving message; it’s a common household product that people keep in their homes and stick directly to their skin. Plus, it reaches people in a way that technology does not – intercepting when they are already caring for their skin.
Tipo di Media	Case Study
Lunghezza	137 seconds
Casa di Produzione	.fount GmbH
Music / Sound Design	MassiveMusic
Managing Creative Director & Partner	Dörte Spengler-Ahrens
Managing Creative Director & Partner	Jan Harbeck
Advertising Manager	Dagmar Janke
Creative Director	Sarah Buggle
Creative Director	Joao Peixoto
Copywriter Intern	Arief Dharmawan Britantio
Art intern	Carol Benito
Copywriter	Harvey Wilks
Art Director	Renato Valim
Art Director	Boreum Kim
Copywriter	Juan Kebork
Copywriter	Natalia Zapata
Client Services Director	Kristian von Elm
Senior Project Manager & Operations	Moya Koren
Senior DTP Operator	Marion Beeck
Senior Print Production Manager	Birgit Weber
Junior Art Buyer	Antonia Mosler
Project Manager Social Media	Antonia Kuehn
DTP Operator	Silke Fleischhauer
Head of Production	Malte Rehde