Berliner Verkehrsbetriebe (BVG) - "The BVG Hempticket – Come home, calm down."

Jung von Matt AG

Jung von Matt AG Hamburg, Germania

Premi

9466

Marca: Berliner Verkehrsbetriebe (BVG)
Paese: Germania

Cliente: Berliner Verkehrsbetriebe (BVG)

Titolo	The BVG Hempticket – Come home, calm down.
Agenzia	Jung von Matt AG
Campagna	The BVG Hempticket
Cliente	Berliner Verkehrsbetriebe (BVG)
Marca	Berliner Verkehrsbetriebe (BVG)
Data di Prima Diffusione/Publicazione	2021
Settore	Trasorti pubblici
Trama	In a bustling city like Berlin the run-up to Christmas has always been a nerve-wrecking experience. We the BVG, Berlin’s public transport company, wanted to reduce stress and make driving home for Christmas relaxing again.But how to achieve this in a time everyone is fu***d up about everything?With the calming effect of cannabis. And the world’s first ticket that lets you simply swallow your anger.The hemp ticket – a daily ticket made of edible paper, drizzled with cannabis oil, that could be eaten after a stressful day.Within hours it was literally on everyone's lips. With a reach of over 860 million contacts and an advertising equivalent of 13.7 million euros, we were the talk of the town around the globe. Social media went crazy and in Berlin even already invalid tickets were sold online for more than five times their original price after the promotion.
Tipo di Media	Case Study
Lunghezza	150 seconds
Casa di Produzione	Tony Petersen Film GmbH
Post Produzione	DELI Creative Collective
Sound / Music	Not A Machine Hamburg
Managing Director Creative	Dörte Spengler-Ahrens
Creative Director	Michael Wilde
Copywriter	Oscar Engelhardt
Art Director	Jonas Lenger
Project Manager	Florencia Uthoff
Project Manager	Friederike Speetzen
Client Services Director	Annette Krebs
Managing Director	Stephan Giest
Agency Producer	Dennis Wendt
Agency Producer	Jonathan Meister
Agency Producer	Florian Kaspereit
Producer	Børge Heesemann
Direttore della fotografia	Frederik Jacobi
Director	Bastian Glaessner
Production Assistant	Martin Kullhawy
Production Assistant	Helena Florenz
Music Composer	Fabian Reifarth
Music Composer	Ralf Denker
DOP Assistant	Daniel Merget
Production Manager	Guido Fischer
Post-production Supervisor	Heike Wurch
Editor	Alex Kutka
Colorist	Mike Bothe
3D Artist	Sebastian Bunzel
Music Producer	Leon Waterkamp
Sound Designer	Phil Mönch
Styling	Stefanie Fuge
Hair and Makeup	Ara Decker
Advertising Manager	Christine Wohlburg
Advertising Manager	Frank Büch