Markus Gut
Creative Director at Publicis Communications Schweiz AG
Zürich, Svizzera
TitoloThe Audi Night Vision Assistant Experience
Agenzia
Campagna The Audi Night Vision Assistant Experience
Cliente Audi
Marca Audi
PostedFebbraio 2012
Settore Full Size & DeLuxe Cars
Trama During the night life-sized, self-luminous wild animal figures were put on the sides of roads – roads with frequent traffic but no lighting. This stunt allowed the target group to experience the benefits of the Audi Night Vision Assistant – without owning an Audi themselves. 
Tipo di Media Televisione e Cinema
Account Manager
Account Manager
Casa di Produzione
Art Director
Art Director
Creative Director
Creative Director
Chief Creative Officer

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