Titolo | The Audi Night Vision Assistant Experience |
Agenzia | Advico Y&R Zürich |
Campagna | The Audi Night Vision Assistant Experience |
Cliente | Audi |
Marca | Audi |
Posted | Febbraio 2012 |
Settore | Full Size & DeLuxe Cars |
Trama | During the night life-sized, self-luminous wild animal figures were put on the sides of roads – roads with frequent traffic but no lighting. This stunt allowed the target group to experience the benefits of the Audi Night Vision Assistant – without owning an Audi themselves. |
Tipo di Media | Televisione e Cinema |
Account Manager | Rémy Mueller |
Account Manager | Susan Baumgartner |
Casa di Produzione | Markenfilm Zurich |
Art Director | Oliver Glutz von Blotzheim |
Art Director | Sarah Paul |
Creative Director | Martin Stulz |
Creative Director | Dominik Oberwiler |
Chief Creative Officer | Markus Gut |