Titolo | Swish of Fabric |
Agenzia | Wunderman |
Campagna | Spice |
Cliente | Phonak |
Marca | Phonak |
Posted | Novembre 2011 |
Settore | Equiipaggiamenti medicali |
Slogan | Let the swish of fabric be music to your customers' ears |
Filosofia | We created an international campaign for the Spice Generation that dramatized the effect when a person feels and enjoys sounds anew. Inspired by the acoustic world around us and the elements of nature, we created shapes to express the unique beauty of hearing delight: the ‘Sculptumes’. The striking visuals became stars of the campaign and appeared in wide spread print ads and in POS materials, mesmerizing a broad audience and retailers alike. |
Problema | The Phonak Spice Generation is a revolutionary range of hearing aids which offer hearing delight by bringing back sounds that are vital to fully enjoy life's rich acoustic landscapes. |
Tipo di Media | Stampa e stampati |
Copywriter | Samuel Textor |
Copywriter | Florian Tillmann |
Art Director | Michael Gallmann |
Art Director | Silke Heinzelmann |
Photographer | Ted Sabarese |
Executive Creative Director | Roger Ruegger |
Chief Creative Officer | Markus Gut |