ICM - "Why give to someone who does not even raise themselves for thanking you?"

Publicis Conseil

Publicis Conseil Paris, Francia

5819

Titolo	Why give to someone who does not even raise themselves for thanking you?
Titolo (Lingua Originale)	Pourqoui donner à quel'qun qui ne se lévera même pour vous remercier ?
Agenzia	Publicis Conseil
Campagna	Lost in the metro/ Why give?
Cliente	ICM (Institut du cerveau et de la Moelle épinière)
Marca	ICM
Data di Prima Diffusione/Publicazione	2013 / 3
Settore	Enti/Istituzioni/Organizzazioni no-profit
Trama	In France, Alzeihmers disease along with brain and spinal cord diseases effect 1 person out of 8.
Trama (Lingua Originale)	En France, la maladie d’Alzheimer ainsi que les maladies du cerveau et de la moelle épinière touchent 1 personne sur 8.
Filosofia
Risultato	Give a donation for research.
Risultato (Lingua Originale)	Faites un don à la recherche.
Tipo di Media	Stampa e stampati
Market	Francia
Creative Director	Olivier Altmann
Copywriter	Thierry Lebec
Art Director	Bénédicte Potel
Photographer	Benny Valsson
Art Buyer	Anne Traonouil
Advertising Manager	Gérard Saillant
Advertising Manager	Alexandrine Maviel-Sonet
Advertising Manager	Céline Amet
Chief Creative Officer	Olivier Altmann
Associate Art Director	Magali Valencia
Account Manager	Gaëlle Morvan
Account Manager	Patricia Denis du Péage
Director	Guillaume Schmitt (WAM)
Editor	Guillaume Schmitt (WAM)