Titolo | Glass Legs 3 |
Titolo (Lingua Originale) | Mizuno Vidro 3 |
Agenzia |
AlmapBBDO
|
Campagna |
Mizuno Glass
|
Cliente |
Alpargatas
|
Marca |
Mizuno
|
Data di Prima Diffusione/Publicazione |
2003 / 3
|
Prodotto |
Mizuno Wave
|
Settore | Calzature
|
Slogan | Mizuno Wave. The world's best impact absorption technology. |
Slogan (Lingua Originale) | Mizuno Wave. A melhor tecnologia de amortecimento e estabilidade. |
Trama | The campaign advertisements try to demonstrate the necessity of wearing Mizuno tennis shoes, with the best shock-absorption and stability technology, by means of illustrations in which the runners bodies are made of glass and, therefore, have to use the efficient system. |
Filosofia | Those who run know that the knees, ankles, tendons and muscles suffer with the physical effort. If the tennis shoes do not have a high-tech impact absorption system, your body becomes as fragile as glass. |
Problema | Mizuno disputes the high-performance segment in the tennis shoes market. The brands with the most advanced technology are in this premium segment. Athletes prefer Mizuno because it developed the Wave impact-absorption technology. These are plates in the form of waves over the sole that absorb the weight of the steps. |
Tipo di Media |
Pubblicita' su periodici
|
Market | Brasile |
Creative Director |
Tales Bahu
|
Creative Director |
Luiz Sanches
|
Copywriter |
Sophie Schoenburg
|
Copywriter |
Gustavo Sarkis
|
Art Director |
Roberto Fernandez
|
Account Director |
Fico Meirelles
|
Account Executive |
Cristina Chacon
|
Photographer |
Claus Stellfeld
|
Agency Producer |
José Roberto Bezerra
|