JWT - "The View Of The Brands"

J. Walter Thompson Brazil

J. Walter Thompson Brazil São Paulo, Brasile

5417

Titolo	The View Of The Brands
Agenzia	J. Walter Thompson Brazil
Campagna	The View Of The Brands
Cliente	JWT
Marca	JWT
Posted	Luglio 2011
Settore	Comunicazione Istituzionale
Filosofia	Communicate all clients of the agency and the agency itself in a single action.
Risultato	The result was the exhibition "The View of the Brands". Our clients were no longer simply products, but rather became an option for art and entertainment in São Paulo. We got 1.35 million reais of spontaneous media for our clients and for the agency. The exhibition "Olhar das Marcas" became part of all cultural guides in São Paulo and was covered by open TV, cable TV, magazines, blogs and websites.
Tipo di Media	Packaging, Branding & Design
Chief Creative Officer	Mario D’Andrea
Creative Director	Roberto Fernandez
Art Director	Filipe Cuvero
Copywriter	Christian Fontana
Account Supervisor	Luciana Rodrigues
Account Supervisor	Priscila Arakelian
Casa di Produzione	Digital 21