MGM Resorts - "Universal Love"

McCann New York

McCann New York New York, Stati Uniti

17637

Titolo	Universal Love
Agenzia	McCann New York
Campagna	Universal Love
Cliente	MGM Resorts International
Marca	MGM Resorts
Data di Prima Diffusione/Publicazione	2018 / 4
Settore	Strutture di soggiorno
Trama	Las Vegas is the “wedding capital of the world,” but not necessarily for LGTBTQ couples. As the largest hotel brand in Vegas, and one with a long history of support for the LGBTQ community, MGM Resorts was on a mission to spread a message of inclusion, showing that Vegas was truly welcoming to all.;Throughout the history of music, love songs have almost solely celebrated heterosexual love. These well-known songs don’t reflect the changing definitions of love and marriage, making them harder for same-sex couples to fully embrace and relate to. As a result, these couples had few choices when it came to wedding songs that represent their relationship. As a popular destination for weddings, we realized MGM could help change that.;We decided to harness the power of music to bring a message of inclusivity to the world in the most entertaining way possible.
Tipo di Media	Case Study
Lunghezza	353 seconds
Director	Lagan Sebert
Executive Producer	Sandra Sampayo
Executive Producer	Brandon Bloch
Casting	Jenny O
Editing Company	Chris Franklin
Footage	Chris Ryan
Sound	Rob Fielack
Tusk Music Production	Rob Kaplan
Executive Producer	Aaron Mercer